Social Media Marketing Strategy Package

$495

Our Social Media Marketing Strategy Package provides your business with a clear roadmap designed to increase brand awareness, attract your ideal audience, and create consistent marketing that supports your business objectives.

Social media can be one of your most valuable marketing channels, but posting consistently without a clear strategy doesn’t necessarily create meaningful business results.

The Social Media Marketing Strategy Package is designed to give you a clear, practical roadmap for using social media to build visibility, connect with your target audience and support your wider business objectives.

Description

A Clear Social Media Strategy for Your Business

Stop Guessing What to Post. Start Marketing With Purpose.

Social media can be one of your most valuable marketing channels — but posting consistently without a clear strategy doesn’t necessarily create meaningful business results.

The Social Media Marketing Strategy Package is designed to give you a clear, practical roadmap for using social media to build visibility, connect with your target audience and support your wider business objectives.

We’ll assess your current social media presence, business goals, audience and competitive landscape and develop a practical strategy designed around your business.

You’ll leave with greater clarity about where to show up, who you’re speaking to, what you should be talking about and how your social media activity can support your business goals.

What’s Included

Business & Audience Review

We’ll look at:

  • Your business objectives
  • Products and services
  • Ideal customer/client
  • Target market
  • Current marketing priorities
  • Key offers and calls-to-action

Social Media Audit

Where applicable, we’ll review your existing social media presence, including:

  • Current platforms
  • Profile positioning
  • Content themes
  • Content consistency
  • Audience engagement
  • Calls-to-action
  • Overall brand alignment
  • Opportunities for improvement

Competitor & Market Review

We’ll identify relevant insights from your competitive landscape, including:

  • Competitor social media activity
  • Content themes
  • Platform usage
  • Engagement opportunities
  • Gaps and opportunities
  • Potential ways to differentiate your brand

Platform Strategy

We’ll help determine:

  • Which platforms are most relevant to your business
  • Where your target audience is most likely to be found
  • Which platforms should receive the greatest focus
  • What role each selected platform should play

Content Strategy

Your strategy may include:

  • Content pillars
  • Content themes
  • Content categories
  • Recommended content formats
  • Educational content
  • Promotional content
  • Engagement content
  • Authority-building content
  • Community-building content
  • Storytelling opportunities
  • Calls-to-action

Brand Voice & Messaging

We’ll help establish direction for:

  • Brand voice
  • Tone
  • Messaging
  • Audience communication
  • Key messages
  • Calls-to-action

Content Direction

You’ll receive practical guidance around:

  • What to post
  • Why you’re posting it
  • Who you’re creating it for
  • Recommended content frequency
  • Content mix
  • Engagement approach
  • Promotional opportunities
  • Repurposing opportunities

30-Day Content Direction

Your strategy will include a practical 30-day content direction to help you move from strategy into implementation.

This provides a framework for the types of content you should be publishing rather than simply giving you a list of random post ideas.

What You’ll Receive

Your completed strategy may include a professionally structured strategy document containing:

  • Business objectives
  • Target audience profile
  • Social media platform recommendations
  • Social media audit findings
  • Competitor insights
  • Content pillars
  • Content themes
  • Brand voice guidance
  • Content mix recommendations
  • Posting frequency recommendations
  • Engagement recommendations
  • CTA recommendations
  • 30-day content direction
  • Recommended next steps

The final strategy is tailored to your business rather than being a generic social media template.

More Than a List of Post Ideas

A social media strategy should answer more than:

“What should I post?”

It should help you understand:

Who are you trying to reach?

What do they need from you?

Why should they choose your business?

Where should you communicate with them?

What should you talk about?

What action do you want them to take?

How does social media support your wider business goals?

That’s the difference between posting content and having a social media marketing strategy.

Perfect For

✔ Small Businesses
✔ Entrepreneurs
✔ Coaches & Consultants
✔ Startups
✔ Professional Service Businesses
✔ Businesses Starting or Repositioning on Social Media
✔ Businesses That Are Posting Without a Clear Strategy
✔ Businesses Looking to Improve Their Social Media Direction

Investment

Your Social Media Marketing Strategy Package includes the strategic assessment, research, recommendations and strategy development outlined above.

The strategy is designed to give you a practical foundation that you can implement yourself or use as the foundation for ongoing content creation and social media support.

Need Help Implementing Your Strategy?

Strategy is only valuable when it gets put into action.

Once your strategy is complete, you can implement it yourself or choose additional JustBE Consulting support.

You may wish to add:

Social Media Marketing Posts — 12 Posts

For businesses that need a smaller, focused content package.

VIEW 12-POST PACKAGE →

Social Media Marketing Posts — 20 Posts

For businesses that want greater content volume and consistency.

VIEW 20-POST PACKAGE →

Business Support Packages

For broader ongoing administration, marketing and business support.

VIEW BUSINESS SUPPORT PACKAGES →

What’s Not Included

This package is a strategy and planning service. It does not include ongoing social media management or the creation and publishing of an ongoing volume of social media posts.

Unless specifically included in a separate quotation, the following are excluded:

  • Ongoing social media management
  • Social media community management
  • Daily posting
  • Post scheduling
  • Social media advertising
  • Advertising spend
  • Paid media management
  • Graphic design
  • Custom social media artwork
  • Logo design
  • Branding
  • Video production
  • Video editing
  • Photography
  • Influencer management
  • Social media account management
  • Website development
  • Professional copywriting outside the agreed strategy deliverables
  • Premium software subscriptions
  • Stock imagery or paid media assets
  • Specialist third-party services
  • External suppliers

If you require ongoing content creation, design, scheduling, management or advertising, we can recommend an appropriate service or provide a separate quotation.

How it Works

1. Purchase Your Strategy Package

Complete your secure online checkout and purchase the Social Media Marketing Strategy Package.

2. Complete Your Client Business Brief

Tell us about your business, products/services, target audience and wider business objectives.

3. Submit Your Social Media Requirements

Tell us about your current social media presence, platforms, challenges, goals and what you’d like your strategy to achieve.

4. Strategy Consultation

We’ll review your information and discuss your objectives, audience, current social media activity and priorities.

5. Research & Strategy Development

We’ll assess your current presence, relevant competitors and opportunities and develop your tailored social media strategy.

6. Strategy Delivery

You’ll receive your completed strategy and recommendations, together with your 30-day content direction and suggested next steps.

7. Move From Strategy to Action

Once your strategy is complete, you can implement it internally or engage JustBE Consulting for content creation and/or ongoing support.

Ready to Stop Guessing and Start Marketing With Purpose?

Your social media should have a purpose beyond simply filling your feed.

Build a strategy that connects your business goals, audience, content and calls-to-action.

Important

The Social Media Marketing Strategy Package provides strategic recommendations based on the information available at the time of the engagement.

Social media performance, audience growth, engagement, leads and sales cannot be guaranteed because results are influenced by factors including market conditions, audience behaviour, platform algorithms, competition and implementation.

The strategy provides a framework and recommendations; successful results depend on consistent and effective implementation.

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