JUSTBE CONSULTING

PARTNER & REFERRAL PROGRAMME

Partner Instructions & Resource Guide

Welcome to the JustBE Consulting Partner & Referral Programme.

This guide explains how to use the resources provided to you and how to make referrals effectively.

The aim is simple:

You make the introduction. JustBE Consulting handles the business conversation.

1. WHAT IS THE PARTNER PROGRAMME?

The JustBE Consulting Partner & Referral Programme is designed for professionals who know business owners, founders, consultants, entrepreneurs and organisations that may benefit from practical outsourced business support.

You may already have people in your network who need:

• Business strategy

• Administration

• Executive support

• Project management

• Contract support

• Digital marketing

• Website support

• Business operations

Rather than trying to provide those services yourself, you can introduce the person or business to JustBE Consulting.

2. YOUR ROLE AS A PARTNER

Your role is to:

1. Identify a potential referral.

2. Introduce them to JustBE Consulting.

3. Share your referral link or approved resource.

4. Allow JustBE Consulting to handle the subsequent business conversation.

You are not expected to sell JustBE Consulting services.

You do not need to diagnose the client’s business problems.

You do not need to explain every JustBE Consulting service.

You simply need to recognise when someone could benefit from additional professional support and make the connection.

3. YOUR REFERRAL LINK

Your referral link is your primary referral tool.

Your unique referral URL:

[INSERT PARTNER REFERRAL URL]

Save this link somewhere easily accessible.

You can use it:

• In emails

• On LinkedIn

• On Facebook

• On Instagram

• In direct messages

• On your website

• In your email signature

• During personal introductions

IMPORTANT

Always use your own referral URL where one has been provided.

Do not replace it with a general JustBE Consulting URL when making a referral if your referral tracking depends on the unique link.

4. HOW TO MAKE A REFERRAL

OPTION 1 — PERSONAL INTRODUCTION

The most natural approach is often a personal introduction.

You can say:

“I thought JustBE Consulting might be worth exploring. They provide practical outsourced support across strategy, administration, projects, marketing, websites and business operations.”

Then provide your referral link.

OPTION 2 — EMAIL INTRODUCTION

Use the approved email copy provided in the Partner Resources Hub.

You can personalise the opening sentence so the recipient understands why you thought of them.

For example:

“I thought of you because you mentioned recently that you were looking for additional support with your business operations.”

Then introduce JustBE Consulting using the approved wording.

OPTION 3 — SOCIAL MEDIA

Choose one of the supplied Canva templates.

1. Open the Canva template.

2. Make a copy if required.

3. Add your referral URL where indicated.

4. Add your name/business information where permitted.

5. Do not change the approved core messaging unnecessarily.

6. Download the graphic.

7. Publish it on your preferred platform.

8. Include your referral URL in the post or CTA where appropriate.

5. USING THE CANVA TEMPLATES

The Partner Resources Hub contains ready-to-use Canva templates.

The templates are designed to save you time and keep the JustBE Consulting message consistent.

You may edit:

• Your name

• Your business name

• Your professional title

• Your referral URL

• Your personal introduction

• Your genuine recommendation

Please do not change:

• JustBE Consulting’s approved description

• Core service descriptions

• Pricing

• Claims about services

• Guarantees

• Brand colours

• Core branding

• Statements about the Partner Programme

6. SOCIAL MEDIA RESOURCES

The social media library includes templates for:

Business Support

Use this when you want to introduce your audience to JustBE Consulting.

Know Someone?

Use this when actively looking for potential referrals.

What We Do

Use this to explain the main service areas.

Who Should I Refer?

Use this to help your audience recognise potential business support needs.

Partnership

Use this for a softer introduction focused on professional relationships.

FAQ

Use this when answering common questions about the service or referral relationship.

7. LINKEDIN RESOURCES

LinkedIn is particularly useful for reaching:

• Founders

• CEOs

• Consultants

• Agency owners

• Professional service providers

• Entrepreneurs

• Business owners

Use the LinkedIn Introduction template for a straightforward professional recommendation.

Use the Personal Recommendation template when you want to add your own experience, relationship or reason for recommending JustBE Consulting.

IMPORTANT

Only make personal claims that are truthful and based on your actual experience.

Do not create a testimonial or recommendation for an experience you have not had.

8. EMAIL RESOURCES

The email resource library includes:

• Email introduction copy

• Email header

• Email signature referral strip

The easiest approach is to personalise the first sentence.

For example:

“I thought of you because I know you’re currently looking at ways to increase your capacity without immediately taking on another employee.”

Then use the approved JustBE Consulting description.

9. WEBSITE RESOURCES

You can place the supplied JustBE Consulting banner on your website.

Recommended locations include:

• Homepage

• Resources page

• Partner page

• Recommended Services page

• Business Support page

• Blog

• Sidebar

• Footer

• Client resources section

Use your referral URL as the destination wherever your partner link has been supplied.

10. EMAIL SIGNATURE RESOURCE

The email signature referral strip is designed to provide passive referrals.

It can sit underneath your normal email signature.

For example:

Your Name
Your Business
Your Contact Details

[EMAIL SIGNATURE REFERRAL BANNER]

This means people you communicate with regularly can discover JustBE Consulting without you needing to make a separate referral conversation every time.

11. APPROVED DESCRIPTION

When someone asks:

“What is JustBE Consulting?”

Use this description:

JustBE Consulting provides practical outsourced business support for founders, consultants, entrepreneurs and growing businesses. Support can include business strategy, administration, executive support, project and contract management, digital marketing, website support and business operations — helping businesses get important work done without the need to build everything in-house.

Short version:

JustBE Consulting provides practical outsourced business support for founders, consultants, entrepreneurs and growing businesses.

12. WHAT NOT TO SAY

Please avoid making claims such as:

• “They guarantee business growth.”

• “They will definitely increase your revenue.”

• “They guarantee clients.”

• “They guarantee specific results.”

• “They are the cheapest option.”

• “They are the best consulting company.”

• “They can solve any business problem.”

Instead, use factual language such as:

• “They provide practical business support.”

• “They support businesses with…”

• “They can help with…”

• “I recommend exploring their services.”

• “You can find out more through my referral link.”

13. WHO MAKES A GOOD REFERRAL?

Think about people who are saying things like:

“I don’t have time to do everything myself.”

“I need someone to manage this project.”

“I need help with my website.”

“I need someone to handle my marketing.”

“I’m spending too much time on administration.”

“I need additional capacity but I’m not ready to hire another employee.”

“I have a project but don’t know who can manage it.”

These are potential signals that an introduction to JustBE Consulting may be useful.

14. THE BEST REFERRALS ARE RELEVANT

Please don’t send your referral link indiscriminately or spam your network.

A good referral is:

Relevant
The person genuinely has a potential business need.

Appropriate
The person or business fits the type of support JustBE Consulting provides.

Useful
The introduction is likely to be genuinely helpful to them.

Professional
The referral is made respectfully and appropriately.

Quality introductions are more valuable than simply sending the link to as many people as possible.

15. FAQ

Do I have to sell JustBE Consulting?

No.

Your role is to introduce people who may benefit from the services.

Do I need to know all the services?

No.

Use the approved description and direct detailed questions to JustBE Consulting.

Can I change the social media copy?

You can personalise the permitted areas, but keep the core JustBE Consulting information accurate.

Can I add my own comments?

Yes.

Personal introductions often make referrals feel more natural.

Can I create my own graphics?

Yes, provided the information, branding and claims remain accurate and consistent with the approved partner materials.

Can I put my referral link on my website?

Yes, where appropriate.

The supplied website banner is designed specifically for this purpose.

What if someone asks me something I don’t know?

Don’t guess.

Simply say:

“That’s probably best answered directly by JustBE Consulting. Here’s the link to contact them.”

16. QUICK-START CHECKLIST

Before sharing JustBE Consulting:

☐ Identify someone who may genuinely benefit.

☐ Choose the appropriate resource.

☐ Open the Canva template if using a graphic.

☐ Add your referral URL.

☐ Add your name/business details where permitted.

☐ Check that the information is accurate.

☐ Download the finished resource.

☐ Share it with the appropriate audience.

☐ Use your referral link.

☐ Direct detailed questions to JustBE Consulting.

17. YOUR PARTNER RESOURCE LIBRARY

Your resources are organised into the following categories:

SOCIAL MEDIA

Ready-to-use promotional posts.

LINKEDIN

Professional introduction and recommendation posts.

EMAIL

Email copy, email headers and signature banners.

WEBSITE

Website banners and sidebar graphics.

REFERRAL

Referral-link graphics and introduction resources.

FAQ

Answers to common partner and referral questions.

BRAND INFORMATION

Approved JustBE Consulting descriptions and messaging.

18. CANVA FILE NAMING

The resources use the following naming convention:

JBC-PARTNER-01-Social-Business-Support

JBC-PARTNER-02-Social-Know-Someone

JBC-PARTNER-03-Social-What-We-Do

JBC-PARTNER-04-LinkedIn-Introduction

JBC-PARTNER-05-LinkedIn-Recommendation

JBC-PARTNER-06-Email-Header

JBC-PARTNER-07-Email-Signature

JBC-PARTNER-08-Website-Banner

JBC-PARTNER-09-Website-Sidebar

JBC-PARTNER-10-Referral-Link

JBC-PARTNER-11-Who-to-Refer

JBC-PARTNER-12-FAQ

JBC-PARTNER-13-Approved-Description

JBC-PARTNER-14-Partnership

19. THE SIMPLE RULE

You don’t need to become a salesperson.

You don’t need to explain everything.

You don’t need to manage the prospect.

Recognise the opportunity.

Make the introduction.

Share the right resource.

Let JustBE Consulting take the conversation forward.

THANK YOU

Thank you for being part of the JustBE Consulting Partner & Referral Programme.

Your professional relationships are valuable, and a well-timed introduction can connect a business with the practical support it needs.

JustBE Consulting

Business Strategy | Operations | Projects | Marketing | Websites

[JUSTBE CONSULTING WEBSITE]

[YOUR PARTNER REFERRAL LINK]